Adventure time with DKI: KCON Beauty Segment
Written by Ji | 01 September
KCON!!! When I finally arrived to KCON, I quickly glanced and took pictures at every booth there. My time at the convention was short but I’m pretty proud of what I accomplished. According to my bank statements, I had a glorious spending spree at KCON.
I know what you’re thinking. That does not look like a shopping spree. And for those that did go to KCON, will notice a few things that were given out for free. I actually bought a lot of the same product. Like I bought 10 of those cucumber eye patch but to fit all of them in one picture would be difficult. And if you are wondering why I bought 10 of those, my review on the product will be up within a month. But you can probably guess why I bought 10.
To simplify things, for this article, I’m going briefly go over some booths. But honestly, for the rest of this year. The theme is most likely going to be KCON. For today’s article, I’m going to go talk about several booths that drew in a crowd at KCON. KCON convention was divided into different zones. I will start with the CJ Cultureplex zone.
SEP beauty is Korea’s number 1 sustainable make up brand that will launch on Nordstrom.com this fall. At least that’s what the host has ingrained into my head while checking out their lipstick and nail polish line. This booth was one of the best beauty booths at KCON. The host were funny, got their point across and had a ton of testers out to try out their products. They even gave out free nail polish with a nail filer. I won’t give out all the details, but I am in love with the peel off nail polish. Curious? You should be. They had a great market strategy at the event that bought in a mass of people who were curious about their products.
The next booth is Olive Young. If you missed this booth, you totally missed out. They were giving out so many types of samples, I just wanted to camp there (in the short time I was at the convention) and take all their goodies. They gave out nail stickies if you posted a picture of the “one nail” you got done. I thought that was hilarious. But in order to save time, they only did one nail (of your choosing) and then they gave you a set of stickies to complete your look. I have never been a fan on nail stickers, but these were not only super cute but they lasted a lot longer than I thought they would. They also gave out a tons of different face mask, depending on which brand you posted on your social media. My favorite part was picking a key and unlocking some goodies. They had moisturizers, audience passes, face mask, and other skin care products. I was a little greedy and tried for the passes but failed to win. But they gave me more face masks just for trying.
The next zone I will discuss is the Sponsor Zone. In this zone, there was only one beauty booth. But this booth constantly had a line. But that line was completely worth it. I believe there were 4-6 different ways to collect skin care goodies from them. In that tiny booth, you could sign up for info, take picture with Lee Min Ho poster board or on their bench or backdrop. They had a claw game I really wanted to try, but that line was always so long. Out of all the booths, I felt rushed trying to get to each station to do my task. But honestly, if I had more time, I would have done it again. Because Innisfree has amazing products.
The next zone is the Korea Zone. I will save this section for beautiFRIDAY, as this is the area that pretty much took all of my money. But there is one booth I would like to mention. Only because they didn’t sell any products, but if you posted on Instagram a picture of their product, they gave you a full-size product of your choice.
I was allowed to do this twice and received a contour compact and a lipstick.
The last and final zone is the Beauty Block!!! Like the previous year, this area is made to sample and test out new products. I am really happy with the way KCON had the booths arranged this year. This area was more open than the previous year, making it easier to check out what each booth had to offer. Like with the other zones, I will briefly pick out a couple of booths and on beautFRIDAYs, I will go over each booth in more detail. It was really hard to pick out only a few booths because this area was amazing.
I got my nails done at imPress booth, got my eyelashes done at the KISS both, and picked up some amazing products from all the other Beauty Block booths. The imPress Booth had a good selection of press on nails you can try. They even did your nails for you. And it comes with 30 nails, so that means you got to take home the left overs. I have tried press on nails before, and they don’t really last. These ones lasted much longer and I was impressed with the quality and look of the product. If I was pressed on time, and wanted my nails to look gorgeous. I would use this product. To top it off, I went to the MOYOU nail booth, and added more emblisments with their stencils. They have an impressive selection that added a little flair to my already beautiful nails. Next, I visited the KISS booth. I love KISS eyelashes.
I use them frequently. They are easily accessible at my local stores, and their cost is very affordable. Having them done by a professional was definitely a highlight. I had so much fun picking out the perfect eyelashes for the concert.
And I wanted to give a shout out to My Beauty Diary booth, they had a great selection of beauty mask. Which by the way, if you spent $20, you got a free cute storage box. I got two.
Another booth I wanted to mention was Feather and Bone. They are not a Korean brand, but her little booth was super cute. I have yet to try the product out, but her skin looked amazing. So of course, I had to buy it.
I really wish I could have spent more time at each both and really get a feel for what each one had to offer and what makes them stand out. Hopefully next year I will be able to spend more time and money buying all things related to Korean skincare.